About Me

Kuang Si Waterfall in LaosI am a content and social media strategist with 10+ years experience in creative content management, planning, and production. I can plan and execute a digital communications campaign, and analyze its success. I can skillfully create and edit all manner of content -- articles, web copy, photos, social media posts and campaigns, and more. Above all, I love reorganizing content and navigation with the user experience, clarity and ease of use in mind.

  • Content management system experience includes Drupal, Cascade and WordPress
  • Photoshop
  • HTML
  • Social media management, including Facebook, Twitter, Instagram, LinkedIn and Hootsuite
  • Google Analytics
Career History

07/2012 - current

Pomona College
Associate Director of News and Strategic Content
  • Guide content strategy of Pomona.edu, including navigation, home page, content features, and prospective-focused sections of website
  • Initiated, built and continue to manage social media strategy, including analyzing and profiling channels by audience and managing on-the-ground content creators
  • Consult with campus offices on content organization, user experience, and social media strategy
  • Write, edit and post news articles and features online
  • Plan cross-channel promotion of news, events and imagery
  • Guide video production by filming and editing video and producing

01/2008 - 07/2012

Pomona College
Assistant Director of Communications
  • Initiated and built all social media strategy and channels
  • Managed internal newsletter content and distribution
  • Created content, including writing, editing, video production, and photo editing
  • Managed strategic areas of website, including home page and top navigation for prospective students

03/2007 - 10/2007

Freedom Communications
Content Producer
  • Worked with 50-plus newspaper and broadcast websites to improve content and user engagement
  • Evaluated vendors for enterprise content solutions
  • Guided the implementation of new content products and solutions on an enterprise level
  • Acted as a corporate liaison for web editors in the field
  • Developed best practices for navigation, site layout, editorial workflow and product implementation
  • Assisted with SEO projects for all sites, including keyword writing

08/2003 - 03/2007

Entrepreneur.com Inc.
Online Executive Editor
  • Guided the editorial direction, voice and style of the top small-business website
  • Organized, scheduled and archived more than 15,000 articles across 12 channels
  • Created and managed content areas for major partners, including AOL, Yahoo! and MSNBC
  • Sourced content through freelance writers, in-house resources and partners
  • Wrote articles, blog entries, newsletters and other copy for all site areas

11/1997 - 08/2003

Entrepreneur.com and Entrepreneur Media
Various Positions

At Entrepreneur Media, I rose up the ranks in a variety of positions that gave me deep experience in interviewing, writing, editing, content curation, hiring and managing freelance writers, and working with advertising and content partners.


I began as an Intern (2007) at Business Start-Ups magazine (writing my first national clips) and was hired as an Editorial Assistant for Entrepreneur magazine that same year, prior to graduating college. Within six months, I was promoted to a Staff Writer (1998-2000). In 2000, I jumped at the chance to move to an online position as Articles Editor (2000-2002). I became a Managing Editor (2002-2004) until I was promoted to Online Executive Editor, the highest editorial position at Entrepreneur.com.


Freelance Editing and Writing

As a freelance editor and writer, I have written articles for Entrepreneur.com, AllBusiness.com, AOL Small Business, Home Media Retailing, and others. I was the development editor for The Tax and Legal Playbook (Entrepreneur Press, 2015) and the proofreader on Franchise Your Business (Entrepreneur Press, 2016). In 2015, I compiled, edited and wrote entries for an e-book with 119 business ideas.



Bachelor of Arts, English
CSU Fullerton
Continued Professional Development
  • Introduction to Project Management Principles and Practices (UC Irvine Extension)
  • Introduction to User Experience and Research (CSUF Extension)
  • HTML and Online Marketing (Rancho Santiago Community College)
  • Photoshop I (UCLA Extension)
  • Entertainment Writing (UCLA Extension)